Designed by the team at Weekdays, this custom steel A-frame was created for Love Shack Brewing Co. as a functional piece of signage with a playful twist. Built for everyday use by venue staff, the frame allows for interchangeable magnetic decals for diversity and ease of use while maintaining a strong, hand-painted brand presence.

I was brought on to restore and transform the existing frame—beginning with scuffing back the original paint and refinishing it in an off-white/cream enamel aligned with Love Shack’s brand palette. Once prepped, I hand-painted the permanent design using high-opacity lettering enamel to ensure a crisp, durable finish.

The process involved close coordination with the Weekdays team to ensure the artwork sat seamlessly within their concept. The final result is a practical yet character-filled sign that balances modularity with traditional craftsmanship—supporting daily operations while reinforcing the venue’s warm, distinctive identity.