Mamas Dining Group has built a reputation for creating some of Melbourne’s most dynamic dining experiences, with venues like Hochi Mama, Straight Outta Saigon, and Suzie Q. Their restaurants are known for bold flavors, immersive atmospheres, and a commitment to pushing creative boundaries in the hospitality scene. As the group expanded, they moved into a new headquarters—a space designed to reflect their growth and evolving brand.

To mark this milestone, I was brought on to design and paint large-scale hand-lettered signage that would serve as both a statement piece and a reflection of their brand’s energy. The goal was to create something visually impactful, tying together the eclectic personality of their venues while giving their headquarters a distinct identity of its own.

The final result is a striking, handcrafted centerpiece that embodies Mamas Dining Group’s vibrant spirit. Bold, expressive, and unmistakably theirs, the signage brings personality to the space, reinforcing the creative vision that defines their brand.

Being part of this project was a rewarding experience—not just in creating a standout visual element but in contributing to the evolution of a hospitality group that continues to shape Melbourne’s food culture. Seeing the team’s excitement and hearing their feedback made this collaboration especially meaningful.