GigSuper was a superannuation fund built specifically for self-employed Australians, offering a streamlined way for freelancers and business owners to save for retirement. Their brand championed independence, financial confidence, and a community-driven approach—values that needed to be reflected in their visual identity.

I was engaged to develop a series of postcard designs and mural concepts that would bring their brand to life in a bold and engaging way. The objective was to create visuals that felt approachable, inspiring, and seamlessly aligned with their mission of empowering the self-employed.

The final designs captured the essence of GigSuper’s identity—playful, vibrant, and purpose-driven. The postcard designs served as eye-catching marketing tools, while the mural concepts explored ways to make their physical spaces as dynamic as their brand.

This project was a great opportunity to craft visuals that resonated with a community of independent professionals. Seeing the designs come together in a way that reflected GigSuper’s innovative spirit made this collaboration especially rewarding.