Hello Sam’s, a vibrant burger bar situated in South Yarra, is well-known for its gourmet burgers and inviting atmosphere. As part of their rebranding initiative, I had the pleasure of creating hand-painted acrylic panels for two light boxes. These panels, featuring a classic red-on-white color scheme, were meticulously crafted to ensure each brushstroke was visible, adding a personal and artistic touch.

The design process focused on enhancing the venue’s visibility and charm, aligning with Hello Sam’s fresh and updated look. Watching the signs illuminate beautifully at night, showcasing the intricate brushwork, was immensely satisfying. The project was completed just in time for Hello Sam’s grand reopening, significantly boosting their street presence and drawing in patrons with its distinctive new look.

This collaboration with Hello Sam’s was a rewarding experience, allowing us to infuse the venue with unique visual elements that reflect their brand’s identity. The positive reception from both the staff and the customers underscored the success of this project, cementing Hello Sam’s status as a beloved spot in South Yarra’s dining scene.